The Shop at Bluebird +44 (0) 207 351 3873 350 Kings Road London, SW3 5UU, 020 7351 3873, theshopatbluebird.com

Cool and witty – every season, Marc by Marc accessories incorporate the signature quirkiness and unique sense of style that Marc Jacobs is so famous for. Great Balls of Fire and New Kid on the Block are just two of his in store must-have bags, and ahead of the game always he’s got his eyes on your techy needs too. Fair to say he’s got it in the bag but what’s in yours?

Featured: New Kid on the Block bag £269, Tablet case £69, Computer Case £79, Great balls of Fire bag in red £255, Patent Back Pocket Clutch £285.

Bags of cool….the eponymous Rika label was launched in 2005 by stylist Ulrika Lundgren and has grown and grown. The label now boasts a magazine, an extensive clothing range, and even a maison. Before her launch It was clear from her styling collaborations with Casa Vogue and Elle that Lundgren had style in her pocket and stars in her eyes – which is why her favourite motif features in her designs.

The look? Think rock’n'roll mixed with romantic vintage and a clean Scandinavian aesthetic, world finds and throw in a bit of grandma’s mantra of it ‘it’s all in the detail’ and you get a sense of what this label is all about.

Be you the rocker of her Yoko bag or zesty Zoe number, her accessories are timeless and classy. Today, Rika includes a beautiful selection of handcrafted, chemical free leather and canvas bags, we love them all it’s just so hard to choose.

Featured bags: Zoe Bag in Star Print £489.00 // Yoko Leather Bag £549.00 // Star Purse in Lamb Suede £265.00

The Shop at Bluebird the King’s Road destination boutique renowned for housing an eclectic mix of much loved labels and undiscovered off-the-beaten-track brands will be allocating a dedicated space to Prism’s new swimwear range.

This summer, PRISM launches a collection of luxurious swimwear at The Shop at Bluebird. Following the clean lines and vintage aesthetic of the PRISM eyewear collection, styles are low-key yet sexy with inspiration taken from the Hollywood of old and the glamorous shapes of the 1950s and 60s.

Much like the optical collection, each piece of PRISM swimwear is made in Italy using premium materials. Inspiration from underwear is used to subtly support and flatter all body types with details such as invisible under-wiring and graded padded cups. Furthermore, every piece has detachable straps for the option of extra support or a tan-line free look.

Each style takes its inspiration from a dream holiday destination and includes Hossegor (an under-wired bandeau), Chateau (a retro-style one-piece) and Essaouiera (a pair of mid-rise bottoms). The soft colours of the swimwear including nude, khaki and powder blue are designed to complement each other when worn together, and colour-match the label’s latest collection of sunglasses for a seamless beach look.

PRISM’s swimwear and sunglasses are now available at The Shop at Bluebird – the dedicated Prism space will be unveiled on the 3rd June 2011 and will be open until 3rd July 2011.

These unique pieces are designed by Papin and Wilmore, a design duo based in Vancouver with a very particular message that is translated through their designs.  Each piece is created with a signature wax-seal with its own story and meaning, and is handcrafted in their studio.  The jewelery is made from reclaimed sterling silver and is rich with symbolism, with every emblem representing a meaning.  Wings are worn for protection and anchors are worn for hope, and the designers also have an ‘Initials Range’ containing all the letters of the Alphabet for users to create their own meanings.  Very much like the designers, we at Bluebird hope that our customers can find a piece which has a personal meaning to them!

Prices: Necklaces range between  £89 and £245. Above Fox-head bangle £115. Charm bracelet £115

As one show critic once said, “Isabel Marants special skill is sniffing out how the cool girls want to dress before they even know it themselves.”

The must-have from her SS11 accessories collection would have to be the canvas boots with jewelled ankle strap, worn either smart and pulled up or slouchy for a more relaxed look.

The jewellery pieces are also very striking this season. This crystal and bead encrusted silver tone necklace adds instant glamour to any outfit, whilst other coloured, beaded pieces add that effortless, bohemian appeal – just like her Californian cool girl, where she took inspiration for the season.

Prices: Simple pointed toe slip on pumps, £410, Suede boots with jewelled ankle strap, £770, Crystal and bead-encrusted silver tone necklace, £470. All in store now!

Jerome Dreyfuss has nailed Parisian chic. The better half to notorious French designer Isabel Marant. Dreyfuss has made a name for himself designing handbags for 10 years. The subtle tones and the tactile softness of the materials make an essential partnership. They have become the converted staple for the modern and sophisticated woman.



Leather rectangle bag, £435 Twee mini (in various textures and colours), £325 Large suede sapin, £495.

Anna Laub founded her vintage-inspired eye wear line in 2009, after years spent traveling the globe as a fashion journalist and trend forecaster. “Glasses are even more visible than a new pair of shoes or bag so should be designed as an accessory, not simply a functional product”, says Laub.

Each handmade collection is produced in limited numbers with a focus on unique and beautifully-crafted eyewear. We love them here at TSAB!

MARC-BY-MARC JACOBS: The collection from Marc by Marc Jacobs is as always a mad mix of bohemian patterns and 70’s TV classic Rhoda styling. This carried through into the bags, which we have bought as a best of selection of Marc by Marc Jacobs classics.

Here’s a few of our favourites but check the store for more from New York’s best loved fashion leader.

East West bag £415

Shoulder bag £445