Every year a group of six diverse artists are chosen to create a series of fragrance with six perfumiers for Warchild International and asked to tell a story through fragrance.
Stocked in store, Series Three finds Alexis Mabille, Juun J and Mary Katrantzou amongst a group of fashion designers exploring childhood memories and hitting adolescence. Here are their tales and scents…


Beau Bow – Alexis Mabille and Rodrigo Flores Roux
In the countryside colorfully making crowns of chevrefeuille. Ribbons and embroidery for Aglaee to enter curiously. A delirious world of frivolity. Where fables of La Fontaine come alive. In a giant room with dozens of chandeliers and mirrors on the wall. And Aglaee dressed formerly for all the other cats to see. And listen to his poetry.
Top Notes: Luminous hesperides: Sicilian Cedrat, Juicy Mandarin, Calabrese Bergamot and Tart Bigarade Orange from Andalusia Playful herbal and green accents: Provencal Lavender, “Grand Vert” Basil, Garden Mint, Violet Leaf Absolute, Persian Galbanum, Lentisque Resin Heart Notes: Lush and layered florals: Egyptian Jasmine, Sambac from india, Magnolia Grandiflora, Rose Altar from Bulgaria, Wild Alpine Cyclamen and White Honeysuckle Bottom notes: An elegant Chypre accord: Vetyvert from Reunion, Mossy nuances, Iris Absolute from Florence and the sheer woodiness of Kephalis
- Rodrigo Flores-Roux, Perfumer
Liked by : Beau Bow Was liked by girls who were down to earth and open; the early twenties flower child or club nymph. All were, bizarrely enough, cute, smiley and very friendly. They mainly liked mainstream music, but had a broader taste than some of the other more specific interviewees. A Beau Bow girl had a really wide range in guys ranging from Russell Brand to Tim Burgess.


Trompe L’Oeil – Mary Katrantzou and Shyamala Maisondieu
Swinging in a rooftop garden. Excitedly waiting for the guests to arrive. A whisper calls and senses come alive. Swaying into breezes of a cake baking, shampooed hair, burnt matches, lipstick and the fresh sea on the warm summer air. Imagining the projector can make a slideshow of thoughts. Casting an entire summer vacation onto the building’s white facade.
Top Notes: Bitter Orange, Mandarin, Neroli, Pear
Heart Notes: Mimosa, Rose Absolute, Ylang Ylang, Tuberose Absolute, Orris Absolute
Bottom Notes: Amyris, Tonka Beans, Ambrette Seeds, Vanilla Absolute
- Shyamala Maisondieu, Perfumer


Can’t smell Fear Juun J
Fog rolls over the quietness at dawn. Over the asphalt and grey buildings, parked cars and trees, over everyone in black and grey walking their monochrome pets. Businessmen and students like cloud formations in the street, quietly gliding by.
Dissolving into one another, mixing on the crosswalk. Meanwhile, a night that never ended begins a morning with the smell of soft skin. Strange and new like the first day of school or the start of an unexpected addiction.
Top Notes: Bergamot Essence, Green Mandarin Essence, Pink Pepper Essence, Nutmeg Essence
Heart Notes: Orris, Ambrette Seeds Essence,
Cederwood Atlas Essence, Incense Resinoid
Bottom Notes: Leather Accord, Sandalwood,
Amber, Musks
Can’t Smell Fear was liked by girls who were more into rock music and less into pop. They loved films like Almost Famous and predominately spend their time going to gigs and dreaming about guys like Alex Turner and Ryan Gosling. They were only found in the haunts across Camden and a couple of times in the pubs off the Portobello Market. They were between the ages of 21-28 and every single one of them had dark brown hair.


Ascent by Rad Hourani
Remember when there was pure freedom no seasons no reasons no rules. Just endless dreams. Letting go, inside heaven without fences, wide-open. Rising into a world of ambiguity with silent closed eyes.
Top Notes: Pear Juice, Violet Leaf
Heart Notes: Ylang Ylang, Rose, Cedarwood, Leather Accord
Bottom Notes: Incence, Powdery Musks, Tonka Beans, Benzoin
- Christophe Raynaud, Perfumer
Ascent were women that loved films like The Note Book and Breakfast at Tiffany’s. Music tastes ranged from Katie Melua to Adele. They were around mid-twenties, and from the ones that we spoke to, never really ventured out of the West London quarter. Ideal men ranged again from Liam Hemsworth, to a few chapo’s we had never heard of, sporting double barrelled surnames.


#087 by N. Hoolywood
Watch and wait in silence for three years, just feeling each other from the depths of the heart. Finally, suntan lotion and fresh saltiness from the ocean mixing with the deep and mysterious scent of Kurobe Dam through cracked windows into the backseat. Knowing you’re not supposed to do it, but going ahead anyway.
Top Notes: Hiba Tree, Sugi Leaves, Green Cypress
Heart Notes: Motor Oil, Salty-Icy Water Accord, Nutmeg, Moroccan Rosemary
Bottom Notes: Hinoki Wood, Sandalwood,
Fir Balsam
- Stephen Nilsen, Perfumer


M by Ohne Titel
Night noises – Pass away. Heat remains. Smell of Memory.
Top Notes: Cardamom Absolute
Heart Notes: Cedarwood Atlas OrpurTM,
Touch of Black Plum
Bottom Notes: Tonka Beans, Venezuela, Castoreum, Civet, Musks: MoxaloneTM Captive, CosmoneTM
- Yann Vasnier, Perfumer
M Seemed to be preferred by ladies that knew what they liked. They generally had no hesitation when answering our questions. They seemed to be strong willed and confident ladies, who liked the more rugged, sexual male. Ideal men ranged from Gerard Butler, James Franco and Jonny Depp. Interestingly, M was a big divider of opinions; with almost as many girls choosing it as their least favourite as their favourite.
‘Making Scents of Memories: From Innocence to Experience’, captures the collaboration, creative process, memories and journeys of these six…watch it here.
Thanks to A Man about Town we got some great feedback on who these scents appealed to most….stock up in store and read more here.